How bloggers with selfie sticks became brand allies

Where industry once created stars, now it often follows, as is the case with the people-powered celebs of the Internet who are then pursued by broadcasters, movie studios, book publishers, and brands.

Click here for the blog post I wrote on the topic, featuring an interview with Corey Vidal, founder of Buffer Festival, an annual conference, get together, and fan event for YouTubers...and the people who love them.

Corey Vidal, 3rd from left, holds court with assorted stars of the YouTube small screen at Buffer Festival
source:www.bufferfestival.com

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